Request 101004022318

I am writing to request information under the Freedom of Information Act 2000 regarding your council's digital transformation initiatives. I would be grateful if you could answer the following questions, or send on to the correct person:-
This freedom of information request is for communications (print, post, and digital)

Dear Sir or Madam,
This request is made under the Freedom of Information Act 2000. I would be grateful if you could provide the information below for your local authority.
Unless otherwise stated, please provide figures covering the period 1 April 2025 to 31 March 2026.
 

Print and Postal Communications
1. The total number of letters sent by the authority.
2. Of these letters:
a) Number sent via 1st class post
b) Number sent via 2nd class post
3. The number of letters printed and posted in house.
4. The number of letters sent via a hybrid mail service.
5. If hybrid mail is used:
a) The name of the hybrid mail provider (e.g. Whistl, UK Mail, etc.).
b) The date the current arrangement was agreed.
c) The contract expiry date (if applicable).
Digital Communication Portals
6. The number of digital communication portals currently operated by the authority.
7. The name(s) of the digital portal provider(s).
8. For each digital portal:
a) The month and year it went live
b) The number of citizens registered
c) The approximate number of communications sent via the portal during the period.
9. The preferred framework used (if any) for procuring digital communication platforms.
Digital Transformation and Channel Mix
10. Please state whether the authority has an active digital transformation programme relating to citizen communications (yes/no).
11. Whether the authority uses email as an outbound communication channel for residents (yes/no).
Responsible Roles
12. The name of the Manager responsible for:
a) Print and post management
b) Parking services
c) Accounts payable
d) Digital transformation
13. For each role above, please provide a Specific email address where available.

Response 29-07-2026

Print and Postal Communications

1.            The total number of letters sent by the authority.  - 145023

2.            Of these letters:

    a) Number sent via 1st class post – 18210

    b) Number sent via 2nd class post - 126813

   3.           The number of letters printed and posted in house. - 18380

   4.           The number of letters sent via a hybrid mail service. – 0

   5.           If hybrid mail is used: Not applicable

    

6. Seven

7. Meta: Facebook; Instagram; YouTube

                   Onclusive: newsdesk

                   Granicus: Moray Engage

                   X

                   Corporate website Service Status Portal

8. a) The month and year it went live:

                   Meta: Facebook (Feb 2011); Instagram (March 2021); YouTube (June 2009)

                   Onclusive (previously PR Gloo): newsdesk (May 2015)

                   Granicus: Moray Engage (August 2025)

                   X (May 2009)

                   Corporate website Service Status Portal: November 2017

    

    b) The number of citizens registered:

                   Meta: Facebook (24,093); Instagram (1,108); YouTube (474)

                   Onclusive: newsdesk (not a public subscription service)

                   Granicus: Moray Engage (599)

                   X (11,100)

Corporate website Service Status Portal: There are 1241 subscriber accounts that are not @moray.gov.uk addresses (i.e. internal subscribers) 

            c) The approximate number of communications sent via the portal during the period:

                          Meta: Facebook (2,358); Instagram (881); YouTube (25)           

                          Onclusive: newsdesk - 315 news items

                          Granicus: Moray Engage (2)

                           X (23)

                            Corporate website Service Status Portal: - 22925 emails in that period and 531 web alerts (service status portal)

9. [PROCUREMENT TO RESPOND]

10. Yes

11. Yes

12. & 13.

Print and post management: Service Manager Customer Service & Experience

Parking services:  Service Manager Transportation

Accounts payable: Service Manager Finance Operations

Digital transformation: Service Manager Digital Services