Tourism in Moray
Moray Tourism 2036 – Our 10 Year Strategy
Moray Tourism 2036 is a shared vision for the future of tourism in Moray. Developed with input from local communities, businesses and partners, the strategy sets out how tourism can support the local economy, strengthen communities and protect the places that make Moray special
The strategy reflects Moray's distinctive character and promotes a place-based, community-powered approach to tourism that benefits both residents and visitors.
What makes Moray special?
Moray offers a rich and diverse visitor experience, including:
stunning coastline and wildlife-rich landscapes
historic towns and villages
arts, culture and heritage
outdoor activities, trails and dark skies
high-quality food and drink
World-renowned whisky and globally recognised brands
The strategy recognises that Moray's greatest strength lies in its unique combination of people, places and experiences
Read the strategy documents
The Moray Tourism 2036 framework is supported by four documents: